Is the text contrasting in color with the background? Use a PMS or other color system. If you have an image, make sure it attracts the eye separate from the background and the copy. Do the background colors contrast with surroundings? (i.e. sky, buildings, backdrop of board). Are the colors used primary and secondary in nature? For example, color combinations that work are blue and yellow or red and black. Whereas, colors such as purple and yellow, or red and green vibrate together at too high a frequency and do not tend to be as effective. |
